UNLOCK CREATIVITY: | The Female Grail with Durga Holzhauser



“Addressing an audience of senior business leaders at The IoD’s Annual Convention taking place at London’s 02 earlier this year, Kevin Roberts, CEO of Saatchi & Saatchi Worldwide, claimed that in today’s crazy world, strategy is dead, the big idea is dead, management is dead and marketing, as we know it, is also dead.”

He said: “To win today we all need to power things up and speed things up.

The spiritual father Kevin Roberts of “the lovemarks effect” ignites the next revolution and makes my heart sing.

Yes, it’s time to wake up.
I believe art will change this world.
The Universe is creative and creating. So are we.

More from Kevin, as he continues to dismiss the relevance of the “the big idea” and opens a new field of blue ocean creative strategy:

“The big idea is dead. There are no more big ideas. Creative leaders should go for getting lots and lots of small ideas out there. Stop beating yourself up searching for the one big idea. Get lots of ideas out there and then let the people you interact with feed those ideas and they will make it big.”

My heart sings loud now. I am back in my own story; I am with my inner creative child.

Earlier in my life my childish innocence made me a successful art director and prize-winning creative for innovation. I told my personal story last week to my ACC (spiritual consultant and feng shui/energy changer students: 8th chakra woo-woo included). After finishing my story, there was a silence that vibrated with the pure energy of inspiration. Hanna, one of my spiritual change warriors said: “Thank you, you opened a space for me. Now I understand.” Encouraged by this, I want to share my personal memories about creativity and the universe with you too.

Personal Collages

My natural GPS Pathfinder & the Universe online

I was a very creative girl. Out of the wildness of being blessed/cursed with such expansiveness I decided to become an artist.

But after enough art schools rejection letters, I asked my heavenly business adviser (aka God/Universe): “I understand you do not want me to be a artist. Please show me what it is I shall do.”

I left my bohemian dreams and realized there were other plans for this life. Within the week (real choice attracts prompt universal response), a friend casually suggested: “Why don’t you apply for graphic design school: you create great mechanical drawings and you have your application portfolio ready to go.”

When the sound of truth rings we recognize it instantly. I knew it, and I sent my portfolio to Fachhochschule in Germany. Two months later I received a call from the secretary of graphic design: “Please come by and bring your documents for enrollment.”

“When are the entrance exams?” I asked, because admission typically consists of a portfolio review and exams. “No exams,” said the voice on the other side of the phone. “You were picked as an exceptionally talented applicant.” Za-za zoom!

Now the real story starts. Yes, I was talented. So what! (The universal GPS had put me on a path.) I know everything was as it should be. But I woke to find myself in a totally strange world of cool designers, future brand advertisers, ambitious creatives, geniuses and trailblazers of the design and branding world.

Can you picture it? Me: a neo-hippie spiritual burning for India, gurus, truth and the missing part of life. This was 20 years ago, when spirituality was not a mainstream lifestyle but a relegation for freaks.

On the first day of my academic year, all the students tried to get their places in upcoming projects for the winter semester. I found myself opening every door of the corridor and quickly shutting them again. I did not know anyone, except a friend from the upper classes. I was terrified by the overcrowded rooms of strangers.

At last I opened one door and found myself in a group of 6 people and a professor explaining the semester’s project in his class: a new design for a hinges catalog. I stayed and enrolled. (My inner GPS was on!) Later I learned that the other rooms were so full because everyone tried to get a place with the most popular professors. My professor had a reputation as the most stringent and rigorous, with exceptionally high demands of his students. High voltage quality!!!!!!

I did not know this at the time, and back home I immediately started to create a new design for the hinges catalog. It was the first time in my life I’d done something like this, and I had no clue how. So I did it on my own terms: with a ruler, scissors and little penciled notes and measured marks.

My first official review with Professor Hagenberg turned my destiny. I had forgotten (typical me!!!) to erase little millimeter measures on my layout. And in so doing, I won the heart of my stringent professor, because nobody in his world had ever considered that people buying hinges need measures to know if it will fit on their furniture or doors.

My naive childish attempt blossomed into a blue ocean creative strategy. (The universe had plenty of space for my genius idea, because I kept out of it. I did it, but without any conscious intent: I just played like a child.) My personal Goethe loved me from then on and I was keen to learn from his genius.

The next project was a jewelry catalog, and I won again with a childish layout. I found the jewelry boring and changed the sizes: big jewelry on small people. I also remembered as children, we drew a figure and folded it in the middle to continue on the other page. Both ideas made the run and I was reborn as designer. (I still had no clue what I was doing then, I had just the feeling a superior force guided me and I played joyfully. ☺)

The key to creativity was unlocked.

In coming years I collaged and created, finding fragments and rearranging them into just-glimpsed and compelling visual moments. I became a very successful art director and designer until the day when my life’s GPS wanted to make a u-turn…

Today I find myself going back and sitting on the floor, collaging ideas, images and fragments, until they grow roots and I start to write.

Become like children:
enter heaven and create

Unite your wildness with your purpose. Allow them to fall in love and work together. We want to create a channel, like the Grand Canyon, that can contain their forces into a single, untamed current and grant access to the sacredness, beauty, and monument of our true work.

I think we need our innocent inner child to unlock the secrets of the future. In the struggle for change, our creativity fosters the innovation we need. The inner child knows how to find creative solutions and play with those ideas until they grow fruit.

Remember and dream.
Build a bridge to what you are really good at.

Get lots of ideas out there and then let the people you interact with feed those ideas. Only then will they will make it big.

Now you: What did you love to do when you were a child?

I would love to know, and others would love to read it too. Just write it down below, and let us collectively unleash creativity. Inspiration is a chain of fire. Your story is the firestarter.

With wild love